About The Project:
CLIENT: General Mills
PROJECT: Product launch
THE PROBLEM: Interest in the cereal category is low and needs a boost with a new product offering.
PROJECT: Product launch
THE PROBLEM: Interest in the cereal category is low and needs a boost with a new product offering.
THE AUDIENCE: Some mothers or parents are concerned about GMO and commercial wheat and are willing to pay more for a healthier choice.
THE TAKEAWAY: Love Cheerios even more.
THE SUPPORT: Sourdough has a rich history of being the best way to make bread and the best way to break down the naturally occurring gluten that is in wheat. This should make it an easy sell as history proves it. Netflix has a doc on bread that supports this currently.
THE TAKEAWAY: Love Cheerios even more.
THE SUPPORT: Sourdough has a rich history of being the best way to make bread and the best way to break down the naturally occurring gluten that is in wheat. This should make it an easy sell as history proves it. Netflix has a doc on bread that supports this currently.
Strategic objectives: This campaign aims to capitalize on the recent popularity of sourdough and position our sourdough cereals as the healthier, tastier, and more nutritious option in contrast with GMO products. The goal is to create a positive brand identity and drive consumer demand for our product. By leveraging the trend and emphasizing the product's health benefits and delicious taste, we can differentiate our product, and also create an emotional connection with the target audience. This will ultimately lead to higher sales and greater brand recognition.
