About The Project:
Background: Alexa is a smart speaker designed by Amazon that interprets and responds to voice commands. As it evolved, it added a wide range of features, including controlling smart home devices and placing orders. • Offers accessibility features that make it easier for people with disabilities to use the device. For example, Alexa can respond to voice commands and be integrated with other devices, such as smart home devices, to make them more accessible.
Objective: Create brand awareness among our target market about the product to demonstrate the brand's commitment to diversity and inclusion. • Allow the brand to reach a wider audience and create more meaningful connections with our potential customers. As well as creating a sense of inclusion and community among diverse users who share the same experience. • Create a more positive brand image, by featuring people from different cultures.
Message: It doesn't matter who you are or what your background is - Amazon Echo is Designed to meet the unique style and preferences of every individual. • Let's show the world that everyone can benefit from modern technology. In the same way that music has no boundaries, it is like a universal language, bringing people together regardless of their differences. • Everyone can enjoy the ease and fun that Echo devices provide in their daily lives.
Advertisements include print ads and out-of-home advertising, including interactive bus shelter advertisements featuring videos of diverse people with music from different cultures.
• Design of new product packaging in alignment with the updated model.
• A hashtag campaign on social media to get people to share their favourite patterns and colours on their Alexa Dot Speakers.
Through this campaign, we'll build buzz around the product and get user-generated content showcasing its versatility and diversity.
